Friday, June 8, 2012

Paper: Aesthetics, Visual Appeal, Usability and User Satisfaction: What Do the User's Eyes Tell the User's Brain?

Aesthetics, Visual Appeal, Usability and User Satisfaction:
What Do the User’s Eyes Tell the User’s Brain?
Gitte Lindgaard
Australian Journal of Emerging Technologies and Society
Vol. 5, No. 1, 2007, pp: 1-14

Summary: looks are more important than usability, but why?

Exploring the reasons why "people may be more satisfied with a beautiful product that performs suboptimally than with a more usable by less appealing product."